T-Mobile to acquire Vistar Media for $600M to expand digital-out-of-home media business
Acquiring Company
T-Mobile
Acquired Company
Vistar Media
BellevueNew YorkHardwareMobileVoipWirelessinformation technology & servicesAdvertisingDescription
T-Mobile has announced its agreement to acquire Vistar Media for approximately $600 million. This strategic move is aimed at strengthening T-Mobile's Advertising Solutions unit and tapping into the growing digital-out-of-home advertising market. The acquisition will empower T-Mobile to offer more relevant, personalized advertising and transform the industry with addressable and measurable campaigns across a vast network of digital screens.
Quick answer
T-Mobile is acquiring Vistar Media for $600 million, announced January 21, 2025. T-Mobile is based in Bellevue, Washington, United States.
- How much did T-Mobile pay for Vistar Media?
- The reported deal value is $600 million.
- What does T-Mobile do?
- T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all.
- Where are T-Mobile and Vistar Media based?
- T-Mobile is based in Bellevue, Washington, United States. Vistar Media is based in New York, United States.
- Who are the decision-makers at T-Mobile?
- Fundz holds 1 contact at T-Mobile. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Hardware and Mobile
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- T-Mobile to acquire Vistar Media to enhance advertising solutions (January 13, 2025)
- T-Mobile US acquires Blis for $175 million, $175M (March 5, 2025)
- T-Mobile to acquire Blis for $175 million, $175M (March 5, 2025)
- Power International Holding completes acquisition of Mobile Telecom-Service LLP (MTS) from Kazakhtelecom JSC (January 15, 2025)
- AT&T announces $1 billion acquisition of spectrum assets from U.S. Cellular Corporation, $1B (December 19, 2024)
- Gamma finalizes acquisition of STARFACE Group GmbH to strengthen market position in German cloud communications (February 21, 2025)
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Frequently asked
Who acquired Vistar Media?
Vistar Media was acquired by T-Mobile, based in Bellevue. The deal was reported on January 22, 2025. T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile is publicly traded (TMUS) and operates in Hardware.
When did T-Mobile acquire Vistar Media?
T-Mobile's acquisition of Vistar Media was reported on January 22, 2025. T-Mobile has announced its agreement to acquire Vistar Media for approximately $600 million. This strategic move is aimed at strengthening T-Mobile's Advertising Solutions unit and tapping into the growing digital-out-of-home advertising market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Vistar Media do?
Vistar Media is the leading global provider of programmatic technology for digital out-of-home (DOOH). It is privately held, operating in Advertising, and is based in New York.
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