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T-Mobile to acquire Vistar Media for $600M to expand digital-out-of-home media business

Jan 22, 2025•11 months ago

Acquiring Company

T-Mobile

Acquired Company

Vistar Media

New Yorkinformation technology & servicesAdvertising

Description

T-Mobile has announced its agreement to acquire Vistar Media for approximately $600 million. This strategic move is aimed at strengthening T-Mobile's Advertising Solutions unit and tapping into the growing digital-out-of-home advertising market. The acquisition will empower T-Mobile to offer more relevant, personalized advertising and transform the industry with addressable and measurable campaigns across a vast network of digital screens.

Company Information

Company

T-Mobile

About

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: http://www.t-mobile.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed