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Yellow Wood Partners completes acquisition of Elida Beauty from Unilever

PRIVATEJun 06, 2024

Acquiring Company

Yellow Wood Partners

Acquired Company

Elida Beauty

BostonLondonVenture CapitalE CommerceHealth CareE CommerceFashionBeautyLifestyleCosmetics

Description

Yellow Wood Partners, a Boston-based private equity firm, has successfully completed the acquisition of Elida Beauty brands from Unilever. This acquisition further expands Yellow Wood's diverse portfolio of consumer brands and demonstrates their commitment to developing the acquired companies' growth potential as independent entities.

Quick answer

Yellow Wood Partners is acquiring Elida Beauty, announced June 6, 2024. Yellow Wood Partners is based in Boston, Massachusetts, United States.

How much did Yellow Wood Partners pay for Elida Beauty?
The deal value was not disclosed.
What does Yellow Wood Partners do?
Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry in the middle market.
Where are Yellow Wood Partners and Elida Beauty based?
Yellow Wood Partners is based in Boston, Massachusetts, United States. Elida Beauty is based in London, England, United Kingdom.
Who are the decision-makers at Yellow Wood Partners?
Fundz holds 1 contact at Yellow Wood Partners. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Yellow Wood Partners

Location

Boston, Massachusetts, United States

About

Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry in the middle market. The firm seeks to acquire branded consumer products that sell into a variety of consumer channels, including mass, drug, food, specialty, value, club, and e-commerce. Yellow Wood's Consumer Operating DNA® investment and operating strategy is based on utilizing the firm's functional operating resources to help maximize brand performance by driving organic growth to increase operating efficiencies. The firm further seeks to acquire additional brands to accelerate growth in its limited number of platform companies.

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Frequently asked

Who acquired Elida Beauty?

Elida Beauty was acquired by Yellow Wood Partners, based in Boston. The deal was reported on June 6, 2024. Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry in the middle market. Yellow Wood Partners is privately held and operates in Venture Capital.

When did Yellow Wood Partners acquire Elida Beauty?

Yellow Wood Partners's acquisition of Elida Beauty was reported on June 6, 2024. Yellow Wood Partners, a Boston-based private equity firm, has successfully completed the acquisition of Elida Beauty brands from Unilever. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Elida Beauty do?

We re-mix classic beauty brands for a new generation, making them even bigger beauty hits than they were first time around. Our remixes democratize beauty, they are for the many, not the few. It is privately held, operating in Health Care, and is based in London.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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