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National CineMedia to acquire Captivate for $275M

PUBLIC · NCMIAug 11, 2026•about 2 hours ago

Acquiring Company

National CineMedia

Acquired Company

Captivate Holdings

CentennialMedia And EntertainmentAdvertisingVideo

Description

National CineMedia, Inc. announced its agreement to acquire Captivate Holdings, LLC for $275 million. This acquisition will enhance NCM's position in the advertising market by combining their cinema advertising expertise with Captivate's digital video capabilities. The deal is subject to customary closing conditions.

Company Information

Company

National CineMedia

Location

Centennial, Colorado, United States

About

National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. NCM’s Noovie® pre-show is presented exclusively in 50 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC. LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,700 screens in over 1,600 theaters in 195 Designated Market Areas® (all of the top 50). NCM Digital and Digital-Out-of-Home (DOOH) go beyond the big screen, extending in-theater campaigns into online, mobile and place-based marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.3% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.

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Strategic

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M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

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Frequently asked

Who acquired Captivate Holdings?

Captivate Holdings was acquired by National CineMedia, based in Centennial. The deal was reported on August 11, 2026. National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. National CineMedia is publicly traded (NCMI) and operates in Media And Entertainment.

When did National CineMedia acquire Captivate Holdings?

National CineMedia's acquisition of Captivate Holdings was reported on August 11, 2026. National CineMedia, Inc. announced its agreement to acquire Captivate Holdings, LLC for $275 million. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Captivate Holdings do?

Captivate Holdings, LLC is the leading operator of digital video elevator and lobby advertising in North America. It connects brands with audiences in high-traffic locations through its innovative advertising platform. It is privately held, operating in Advertising.