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Wine Country Connect acquires and relaunches Underground Cellar, marking a transformative new chapter

Nov 21, 2024•about 1 year ago

Acquiring Company

Wine Country Connect

Acquired Company

Underground Cellar

SonomaSan FranciscoFood and BeverageE Commerce

Description

Wine Country Connect, a pioneer in wine e-commerce, has acquired Underground Cellar and relaunched it with immediate shipping and enhanced customer service. The former troubled startup is now revived under the ownership of Wine Country Connect, with a focus on providing a trusted platform for wine discovery and sales.

Company Information

Company

Wine Country Connect

Location

Sonoma, California, United States

About

Wine Country Connect is a pioneer in wine e-commerce, with a focus on direct-to-consumer sales for wineries and gourmet brands. Founded in 2005, it has a proven track record in reshaping how the industry connects with customers online, with a customer base of over 16 million.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed