BYJU’s acquires WhiteHat Jr to expand into international markets with a focus on children’s coding education
Nov 04, 2024•about 1 year ago
Acquiring Company
Think and Learn Pvt Ltd
Acquired Company
WhiteHat Jr
Abu Dhabi
IndiaE LearningEducationDescription
In 2020, BYJU’s acquired WhiteHat Jr for $300 million with the aim of leveraging the rising interest in children’s coding education to expand into international markets, primarily the U.S. However, the acquisition faced challenges related to marketing tactics, customer acquisition costs, and operational scalability, ultimately impacting BYJU’s brand reputation and financials.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed