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Ferrero absorbs Michel & Augustin into Fine Biscuits

PRIVATEJul 30, 202610 days ago

Acquiring Company

Fine Biscuits Company Group

Acquired Company

Michel & Augustin

BelgiumFranceManufacturingFood and BeverageManufacturingFood and Beverage

Description

Ferrero has announced the absorption of Michel & Augustin into Fine Biscuits Company Group following Delacre's substantial losses. This strategic move is aimed at strengthening brand portfolios and improving operational efficiency. Michel & Augustin will cease to be an independent entity while continuing to maintain its brand identity. The acquisition is expected to enhance production capabilities and access to Delacre's manufacturing resources.

Company Information

Company

Fine Biscuits Company Group

Location

Belgium

About

Fine Biscuits Company Group is a subsidiary of Ferrero that specializes in premium biscuit manufacturing. It operates iconic brands like Delacre and has a strong focus on innovation and brand development. The company is committed to high-quality product offerings and maintaining a strong presence in the European biscuit market.

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