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Samsonite to acquire BÉIS for lifestyle expansion

PRIVATEAug 12, 2026•about 3 hours ago

Acquiring Company

Samsonite Group S.A

Acquired Company

BÉIS

Hong Kong

Los AngelesManufacturingTransportationLeisureTravelFashionTravelE CommerceFashion

Description

Samsonite Group S.A. has announced its acquisition of BÉIS, a travel accessory brand. This move is aimed at expanding Samsonite's lifestyle portfolio and enhancing its digital capabilities. The acquisition highlights Samsonite's commitment to innovating and meeting diverse consumer needs.

Company Information

Company

Samsonite Group S.A

Location

Hong Kong, China

About

Samsonite Group S.A. is a leader in the global lifestyle bag industry and is the world's best-known and largest travel luggage company. With a heritage dating back more than 110 years, the Group designs, manufactures, sources, and distributes a wide range of luggage and travel accessories. Its portfolio includes iconic brands such as Samsonite®, Tumi®, American Tourister®, Gregory®, and Lipault®, among others. The Company aims to enhance its leadership position while progressing towards greater sustainability in the travel luggage market.

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M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired BÉIS?

BÉIS was acquired by Samsonite Group S.A, based in Hong Kong. The deal was reported on August 12, 2026. Samsonite Group S.A. is a leader in the global lifestyle bag industry and is the world's best-known and largest travel luggage company. Samsonite Group S.A is privately held and operates in Manufacturing.

When did Samsonite Group S.A acquire BÉIS?

Samsonite Group S.A's acquisition of BÉIS was reported on August 12, 2026. Samsonite Group S.A. has announced its acquisition of BÉIS, a travel accessory brand. This move is aimed at expanding Samsonite's lifestyle portfolio and enhancing its digital capabilities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does BÉIS do?

BÉIS is a contemporary travel accessory brand that focuses on stylish and functional products. It was founded by actress Shay Mitchell in 2018. The brand is known for its aesthetically pleasing designs and practical functionality. It is privately held, operating in Travel, and is based in Los Angeles.