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Brave Bison raises offer for System1 to £48 million

RECENTLY ACQUIREDSep 14, 2026about 2 hours ago

Acquiring Company

Brave Bison

Acquired Company

System1

Londonmarketing & advertisingCommerce and ShoppingProfessional ServicesSoftwareMobileSales And Marketing

Description

Brave Bison Group has increased its takeover offer for System1 Group to £48 million, marking its fourth bid. The offer values System1 at 360p per share, reflecting an 82% premium on its stock price before the initial bid. Brave Bison currently owns 27.85% of System1 and has agreements for an additional 10.95%. The bid is contingent on achieving acceptances of more than 50% of System1's voting rights.

Company Information

Company

Brave Bison

Location

1 Neal's Yard

London, England, United Kingdom

About

Brave Bison Group is a digital media and marketing company listed on the AIM. The company focuses on providing digital marketing solutions and services. It has a strategic approach to acquisitions to enhance its market presence. Brave Bison aims to drive revenue growth and expand its digital footprint.

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Predictive Intelligence
Strategic

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired System1?

System1 was acquired by Brave Bison, based in London. The deal was reported on September 14, 2026. Brave Bison Group is a digital media and marketing company listed on the AIM. The company focuses on providing digital marketing solutions and services. Brave Bison is privately held and operates in marketing & advertising.

When did Brave Bison acquire System1?

Brave Bison's acquisition of System1 was reported on September 14, 2026. Brave Bison Group has increased its takeover offer for System1 Group to £48 million, marking its fourth bid. The offer values System1 at 360p per share, reflecting an 82% premium on its stock price before the initial bid. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does System1 do?

System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. It is publicly traded (SST), operating in Commerce and Shopping.

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