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Sazerac to acquire Au Vodka for £500 million

PRIVATEAug 17, 2026about 3 hours ago

Acquiring Company

Sazerac

Acquired Company

Au Vodka

LouisvilleWalesFood and BeverageHospitalityManufacturingFood and Beverage

Description

Sazerac has entered into a binding agreement to acquire Au Vodka for £500 million. The deal aims to enhance Sazerac's presence in the UK market. Co-founders Charlie Morgan and Jackson Quinn are expected to earn approximately £100 million each from the transaction. The acquisition is subject to regulatory approvals and is anticipated to finalize within weeks.

Company Information

Company

Sazerac

Location

Louisville, Kentucky, United States

About

Sazerac is a leading global spirits company with over 400 years of history and is one of the world's largest distilled spirits companies. It has a robust, global spirits portfolio including brands such as Buffalo Trace Bourbon, Traveller Whiskey, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers's Rum, White X Cognac, Paddy's Irish Whiskey, and many more. Sazerac strives each day to bring the finest spirits to consumers around the world.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Au Vodka?

Au Vodka was acquired by Sazerac, based in Louisville. The deal was reported on August 17, 2026. Sazerac is a leading global spirits company with over 400 years of history and is one of the world's largest distilled spirits companies. Sazerac is privately held and operates in Food and Beverage.

When did Sazerac acquire Au Vodka?

Sazerac's acquisition of Au Vodka was reported on August 17, 2026. Sazerac has entered into a binding agreement to acquire Au Vodka for £500 million. The deal aims to enhance Sazerac's presence in the UK market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Au Vodka do?

Au Vodka is a British vodka producer co-founded in 2015 by Charlie Morgan and Jackson Quinn. The company is recognized for its distinctive gold bottles and has recently become the leading producer of ready-to-drink vodka in the UK. It is privately held, operating in Manufacturing, and is based in Wales.

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