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SuperATV acquires High Lifter and three brands

PRIVATESep 13, 2026about 3 hours ago

Acquiring Company

SuperATV

Acquired Company

High Lifter

ManufacturingFashionFashion

Description

SuperATV has acquired four off-road accessories companies, including High Lifter. This expansion aims to strengthen its position in the ATV and UTV aftermarket. Each brand will continue to operate under its name while integrating into SuperATV. The acquisition reflects SuperATV's commitment to preserving the uniqueness of each brand.

Company Information

Company

SuperATV

About

Founded in 2004, SuperATV employs highly skilled and industry expert men and women in all facets of design, manufacturing, sales and distribution. SuperATV’s leading family of proprietary brands includes Assassinator Tires, Assault Industries, Black Ops, EZ STEER, Gear Driven Performance, Intimidator Tires, Keller Performance Products, RackBoss, REV1, Rhino, SandCat, Terminator Tires, Warrior Tires, X300, and XR Optic. SuperATV is recognized in the powersports aftermarket for its high-quality suspension, steering, portal gear lifts, lighting, storage, vehicle protection, drivetrain, maintenance, accessories, and other product lines.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired High Lifter?

High Lifter was acquired by SuperATV. The deal was reported on September 13, 2026. Founded in 2004, SuperATV employs highly skilled and industry expert men and women in all facets of design, manufacturing, sales and distribution. SuperATV is privately held and operates in Manufacturing.

When did SuperATV acquire High Lifter?

SuperATV's acquisition of High Lifter was reported on September 13, 2026. SuperATV has acquired four off-road accessories companies, including High Lifter. This expansion aims to strengthen its position in the ATV and UTV aftermarket. Each brand will continue to operate under its name while integrating into SuperATV. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does High Lifter do?

High Lifter is a prominent brand recognized for its specialized mudding accessories for both ATVs and UTVs. They have a strong following among off-road enthusiasts and are known for their quality products. It is privately held, operating in Fashion.

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