Acquiring Company
RaceTrac
Acquired Company
Potbelly Corporation
AtlantaChicagoFood and BeverageOil And GasHospitalityRetailFood and BeverageDescription
RaceTrac, Inc. has completed the acquisition of Potbelly Corporation, strengthening its position in the retail landscape. The acquisition includes Potbelly's 445 shops and franchise development platform. Both companies aim to drive growth and customer loyalty through this merger. Potbelly will continue to operate under its brand with existing offerings.
Quick answer
RaceTrac is acquiring Potbelly Corporation, announced October 23, 2025. RaceTrac is based in Atlanta, Georgia, United States.
- How much did RaceTrac pay for Potbelly Corporation?
- The deal value was not disclosed.
- What does RaceTrac do?
- RaceTrac, headquartered in Atlanta, Georgia, is one of the largest privately held companies in the United States and has been serving guests since 1934.
- Where are RaceTrac and Potbelly Corporation based?
- RaceTrac is based in Atlanta, Georgia, United States. Potbelly Corporation is based in Chicago, Illinois, United States.
- Who are the decision-makers at RaceTrac?
- Fundz holds 4 contacts at RaceTrac. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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- Unilever acquired Ben & Jerry’s for $326 million, $326M (September 17, 2025)
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Who to call at RaceTrac, and when
When RaceTrac changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day RaceTrac raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at RaceTrac, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Potbelly Corporation?
Potbelly Corporation was acquired by RaceTrac, based in Atlanta. The deal was reported on October 23, 2025. RaceTrac, headquartered in Atlanta, Georgia, is one of the largest privately held companies in the United States and has been serving guests since 1934. RaceTrac is privately held and operates in Food and Beverage.
When did RaceTrac acquire Potbelly Corporation?
RaceTrac's acquisition of Potbelly Corporation was reported on October 23, 2025. RaceTrac, Inc. has completed the acquisition of Potbelly Corporation, strengthening its position in the retail landscape. The acquisition includes Potbelly's 445 shops and franchise development platform. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Potbelly Corporation do?
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. It is privately held, operating in Food and Beverage, and is based in Chicago.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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