Acquiring Company
Aviva
Acquired Company
Direct Line Group
HampshireFinancial ServicesLendingTravelMarketplaceEmployee BenefitsAutomotiveFleet ManagementInsuranceDescription
Aviva's £3.7 billion takeover of Direct Line is set for completion in July after positive talks with the competition regulator. The merger aims to create a strong entity within the motor insurance market, capturing over a fifth of the UK sector. Aviva will issue cash and shares to Direct Line shareholders while facing scrutiny over potential market impacts. Concerns about job losses have also been raised amid the acquisition process.
Quick answer
Aviva is acquiring Direct Line Group for $4.8 billion, announced June 17, 2025.
- How much did Aviva pay for Direct Line Group?
- The reported deal value is $4.8 billion.
- Where are Aviva and Direct Line Group based?
- Direct Line Group is based in Hampshire, England, United Kingdom.
- Who are the decision-makers at Aviva?
- Fundz holds 4 contacts at Aviva. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Financial Services and Lending
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Aviva completes Direct Line takeover today (July 1, 2025)
- Direct Line to acquire Aviva after CMA approval (July 1, 2025)
- Aviva to acquire Direct Line for £3.7bn, $4.8B (May 14, 2025)
- BCIC acquires JN General Insurance for growth (June 11, 2025)
- Chesnara to acquire HSBC Life UK for £260m, $340M (July 3, 2025)
- Athora to acquire Pension Insurance Corporation Group (July 3, 2025)
Who to call at Aviva, and when
When Aviva changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Aviva raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Aviva, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Direct Line Group?
Direct Line Group was acquired by Aviva. The deal was reported on June 17, 2025. Aviva is privately held and operates in Financial Services.
When did Aviva acquire Direct Line Group?
Aviva's acquisition of Direct Line Group was reported on June 17, 2025. Aviva's £3.7 billion takeover of Direct Line is set for completion in July after positive talks with the competition regulator. The merger aims to create a strong entity within the motor insurance market, capturing over a fifth of the UK sector. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Direct Line Group do?
Direct Line Group is a leading insurance company in the UK with recognizable brands in the retail and commercial market. It is privately held, operating in Travel, and is based in Hampshire.
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