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Fullpath acquires Fuse Autotech's payment solution

Aug 20, 2025•4 months ago

Acquiring Company

Fullpath

Acquired Company

Fuse Autotech

MiamiBloomingtonAutomotiveMachine LearningArtificial IntelligenceAnalyticsSoftware

Description

Fullpath has announced its acquisition of Fuse Autotech's Dynamic Payments solution. This integration will enhance customer engagement and streamline real-time offers for car shoppers across dealerships. The move aims to improve dealership operations and customer experiences. Fullpath continues to strengthen its position in the automotive data ecosystem.

Company Information

Company

Fullpath

Location

Miami, Florida, United States

About

Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed