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Cloudflare acquires Human Native for AI content boost

PUBLIC · NETJan 15, 2026

Acquiring Company

Cloudflare

Acquired Company

Human Native

San FranciscoLondonInformation TechnologySoftwareNetwork SecuritySoftwareArtificial IntelligenceMachine LearningNatural Language Processing

Description

Cloudflare, Inc. announced the acquisition of Human Native, an AI data marketplace, to enhance its offerings for AI companies. The deal aims to streamline access to high-quality data for AI developers and empower content creators. This strategic acquisition supports Cloudflare's initiative to innovate the economic framework for content in the AI-driven Internet. With Human Native's expertise, Cloudflare plans to develop tools that facilitate fair and transparent transactions in the data marketplace.

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Company Information

Company

Cloudflare

Location

101 Townsend St.

San Francisco, California, United States

About

Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is on a mission to help build a better Internet. Cloudflare’s suite of products protect and accelerate any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures 2018 list and ranked among the World’s Most Innovative Companies by Fast Company in 2019. Headquartered in San Francisco, CA, Cloudflare has offices in Austin, TX, Champaign, IL, New York, NY, San Jose, CA, Seattle, WA, Washington, D.C., Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney, and Tokyo.

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Frequently asked

Who acquired Human Native?

Human Native was acquired by Cloudflare, based in San Francisco. The deal was reported on January 15, 2026. Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is on a mission to help build a better Internet. Cloudflare is publicly traded (NET) and operates in Information Technology.

When did Cloudflare acquire Human Native?

Cloudflare's acquisition of Human Native was reported on January 15, 2026. Cloudflare, Inc. announced the acquisition of Human Native, an AI data marketplace, to enhance its offerings for AI companies. The deal aims to streamline access to high-quality data for AI developers and empower content creators. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Human Native do?

Human Native is building a fair ecosystem for AI data, helping AI companies responsibly access high-quality datasets while ensuring data owners are fairly compensated for their work. It is privately held, operating in Software, and is based in London.

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