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Cetera acquires iTP Partners to enhance growth

PRIVATEAug 04, 20265 days ago

Acquiring Company

Cetera

Acquired Company

iTP Partners

San DiegoNew YorkFinanceConsultingFinancial ServicesFinance

Description

Cetera has officially welcomed iTP Partners into its fold, along with their independent RIA, Blue Horizon Equity. This partnership aims to leverage Cetera's technology and services platform, Blueprint, to support iTP's growth and operational independence. Founded by financial advisors Bob Sansone and Jeff Hartman, iTP oversees around $3.5 billion in assets across nearly 50 advisors.

Company Information

Company

Cetera

Location

San Diego, California, United States

About

Cetera is a financial advisory firm that provides wealth management and advisory services to individual and institutional clients. The company focuses on growth and succession planning to meet the needs of its clients.

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Predictive Intelligence
Strategic

ML-powered predictions for Cetera's next move

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.