Fundz

Fundz Deep Dive

Everything you need to win CoAdvantage — in one platform.

Who to reach, what to say, and why now on CoAdvantage — plus every funding round, exec hire, and M&A move that follows, each with the verified contact and the outreach written for you.

Get the full Deep Dive on CoAdvantage — free.

One free Deep Dive, emailed to you. No spam; unsubscribe anytime.

Ready now? Choose your plan · Request a demo · Sign in

Engage writes the reply
Grounded in signals no one else has — tuned to their persona.
Signals no one else has
UCC liens, benefit plans, 13F holdings, permits, exec moves — fused.
Verified contact + click-to-call
The decision-maker’s email and mobile — dial in-browser.

CoAdvantage merges with PrimePay for HCM expansion

PRIVATEMar 05, 2025•over 1 year ago

Acquiring Company

CoAdvantage

Acquired Company

PrimePay

ChesterHuman ResourcesFinancial ServicesSoftwareFinanceVenture Capital

Description

CoAdvantage and PrimePay have announced a merger to create a differentiated suite of human capital management solutions for small and mid-sized businesses. This strategic combination aims to enhance service offerings and improve customer experiences in payroll and HR services. The merger is expected to close by mid-2025.

Company Information

Company

CoAdvantage

Location

101 Riverfront Blvd

About

CoAdvantage is a professional employer organization (PEO) based in Tampa, Florida, with nearly three decades of experience. Founded in 1997, the company specializes in providing comprehensive human resources outsourcing solutions for small to mid-sized businesses across all 50 states. Their services are designed to simplify workforce management and reduce administrative burdens, allowing businesses to focus on their core operations. The company offers a range of services, including full-service payroll processing, employee benefits administration, and core HR support. Their payroll platform, CoAdQuantum, streamlines payroll management and time tracking. CoAdvantage also provides competitive health insurance plans, retirement options, and compliance assistance, helping smaller businesses offer benefits comparable to larger companies. Their technology platform, CoAdQuantum, is user-friendly and accessible via mobile devices, enhancing efficiency in managing HR tasks. CoAdvantage serves approximately 1,600 clients, including small retail shops and law firms, supporting around 100,000 worksite employees nationwide. Their client-focused approach emphasizes personalized support through local HR consultants and regional experts.

Related People

Choose your plan to reveal verified contacts

Predictive Intelligence
Strategic

ML-powered predictions for CoAdvantage's next move

Learn about Strategic plan

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.