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Range Sports Acquires Superfly for Live Events

PRIVATEJan 27, 2026

Acquiring Company

Range Sports

Acquired Company

Superfly

Santa MonicaNew YorkEventsSportsConsultingEvent ManagementAdvertisingMusicMarketing

Description

Range Sports has acquired Superfly, a notable marketing and event company. This acquisition allows Superfly to expand its experiential opportunities as Range launches a new live experiences division. The deal will not affect Superfly’s ongoing relationship with the Outside Lands festival. Superfly's leadership team will remain intact, continuing their work in live events.

Quick answer

Range Sports is acquiring Superfly, announced January 27, 2026. Range Sports is based in Santa Monica, California, United States.

How much did Range Sports pay for Superfly?
The deal value was not disclosed.
What does Range Sports do?
Range Sports is involved in representing athletes and managing media partnerships.
Where are Range Sports and Superfly based?
Range Sports is based in Santa Monica, California, United States. Superfly is based in New York, New York, United States.
Who are the decision-makers at Range Sports?
Fundz holds 1 contact at Range Sports. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Events and Sports

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

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Company Information

Company

Range Sports

Location

Santa Monica, California, United States

About

Range Sports is involved in representing athletes and managing media partnerships. They work with various professional sports entities and provide brand consulting services. The company aims to drive value and growth in the live events industry. Their portfolio includes working with teams like the Indiana Pacers and Fever, as well as consulting for the National Women’s Soccer League.

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Frequently asked

Who acquired Superfly?

Superfly was acquired by Range Sports, based in Santa Monica. The deal was reported on January 27, 2026. Range Sports is involved in representing athletes and managing media partnerships. They work with various professional sports entities and provide brand consulting services. Range Sports is privately held and operates in Events.

When did Range Sports acquire Superfly?

Range Sports's acquisition of Superfly was reported on January 27, 2026. Range Sports has acquired Superfly, a notable marketing and event company. This acquisition allows Superfly to expand its experiential opportunities as Range launches a new live experiences division. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Superfly do?

Superfly is a marketing and event company known for creating popular music festivals like Bonnaroo and Clusterfest. Founded 25 years ago, it focuses on experiential marketing that connects fans with culture. It is privately held, operating in Advertising, and is based in New York.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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