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Aonic acquires Prime Insights for $250M

PRIVATESep 03, 2025

Acquiring Company

Aonic

Acquired Company

Prime Insights

StockholmDoverVideoVideo GamesentertainmentMobileGaming

Description

Aonic Group has acquired research tech firm Prime Insights for over $250 million. This acquisition is part of Aonic's strategy to create a unified global rewards and data platform. The deal enhances Aonic's capabilities by integrating consumer insights with its gaming portfolio. Aonic aims to leverage this acquisition to strengthen its competitive edge in the market.

Quick answer

Aonic is acquiring Prime Insights for $250 million, announced September 3, 2025. Aonic is based in Stockholm, Stockholm County, Sweden.

How much did Aonic pay for Prime Insights?
The reported deal value is $250 million.
What does Aonic do?
Aonic is a diversified video gaming group formed in 2021, which consists of a collective of video game studios and associated service agencies.
Where are Aonic and Prime Insights based?
Aonic is based in Stockholm, Stockholm County, Sweden. Prime Insights is based in Dover, Delaware, United States.
Who are the decision-makers at Aonic?
Fundz holds 2 contacts at Aonic. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Aonic

Location

53 Kungstensgatan

Stockholm, Stockholm County, Sweden

About

Aonic is a diversified video gaming group formed in 2021, which consists of a collective of video game studios and associated service agencies. The company aims to support its studios through cross-team knowledge transfer and resources from its support platform. Aonic has rapidly expanded its roster with several studios, including Otherside Entertainment and Megabit. The group has seen significant revenue growth, indicating a strong position in the gaming industry.

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Frequently asked

Who acquired Prime Insights?

Prime Insights was acquired by Aonic, based in Stockholm. The deal was reported on September 3, 2025. Aonic is a diversified video gaming group formed in 2021, which consists of a collective of video game studios and associated service agencies. Aonic is privately held and operates in Video.

When did Aonic acquire Prime Insights?

Aonic's acquisition of Prime Insights was reported on September 3, 2025. Aonic Group has acquired research tech firm Prime Insights for over $250 million. This acquisition is part of Aonic's strategy to create a unified global rewards and data platform. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Prime Insights do?

Prime Insights is a research technology firm specializing in mobile and web platforms. It aims to enhance user engagement through innovative online survey structures. The firm supports mobile game developers and consumer insights researchers. It is privately held, operating in Mobile, and is based in Dover.

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