Acquiring Company
CoAdvantage
Acquired Company
PrimePay
BradentonChesterHuman ResourcesFinancial ServicesSoftwareFinanceVenture CapitalDescription
CoAdvantage and PrimePay have successfully completed a strategic merger to better serve small and medium-sized businesses. The merger allows the combined organization to provide a broader range of HR solutions while maintaining high-quality customer support. John Cumbee will continue as CEO of the new entity, focusing on innovation and improved offerings.
Quick answer
CoAdvantage is acquiring PrimePay, announced June 30, 2025. CoAdvantage is based in Bradenton, Florida, United States.
- How much did CoAdvantage pay for PrimePay?
- The deal value was not disclosed.
- What does CoAdvantage do?
- CoAdvantage is a professional employer organization (PEO) based in Tampa, Florida, with nearly three decades of experience.
- Where are CoAdvantage and PrimePay based?
- CoAdvantage is based in Bradenton, Florida, United States. PrimePay is based in Chester, Pennsylvania, United States.
- Who are the decision-makers at CoAdvantage?
- Fundz holds 1 contact at CoAdvantage. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Human Resources and Financial Services
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- LPL Financial acquires Commonwealth Financial Network (August 1, 2025)
- GTCR to acquire FMG Suite from Aurora Capital (July 29, 2025)
- Harbourfront Wealth acquires Millar Private Wealth (July 24, 2025)
- GTCR and Stone Point acquire Ultimus Fund Solutions (July 15, 2025)
- Accel-KKR acquires AARO for unified SaaS platform (July 14, 2025)
- Stifel Financial Corp. acquires Bryan Garnier & Co. (June 5, 2025)
Who to call at CoAdvantage, and when
When CoAdvantage changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day CoAdvantage raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at CoAdvantage, from your own LinkedIn network
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Related People
Frequently asked
Who acquired PrimePay?
PrimePay was acquired by CoAdvantage, based in Bradenton. The deal was reported on June 30, 2025. CoAdvantage is a professional employer organization (PEO) based in Tampa, Florida, with nearly three decades of experience. CoAdvantage is privately held and operates in Human Resources.
When did CoAdvantage acquire PrimePay?
CoAdvantage's acquisition of PrimePay was reported on June 30, 2025. CoAdvantage and PrimePay have successfully completed a strategic merger to better serve small and medium-sized businesses. The merger allows the combined organization to provide a broader range of HR solutions while maintaining high-quality customer support. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does PrimePay do?
PrimePay®, founded in 1986, is a payroll service and human capital management (HCM) provider, offering solutions that empower businesses to focus on what matters most. It is privately held, operating in Financial Services, and is based in Chester.
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