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Kontoor Brands acquires Helly Hansen to expand portfolio

Jun 02, 2025•6 months ago

Acquiring Company

Kontoor Brands

Acquired Company

Helly Hansen

GreensboroFrognerRetailFashionRetailSportsFashion

Description

Kontoor Brands, Inc. has completed its acquisition of Helly Hansen, enhancing its portfolio of outdoor and workwear brands. This move aims to increase growth, category diversification, and market penetration. The acquisition is expected to positively impact Kontoor's revenue and earnings starting in fiscal 2025.

Company Information

Company

Kontoor Brands

Location

Greensboro, North Carolina, United States

About

Kontoor Brands, Inc. (NYSE: KTB) is a global lifestyle apparel company, with a portfolio led by two of the world’s most iconic consumer brands: Wrangler® and Lee®. Kontoor designs, manufactures, distributes, and licenses superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders. For more information about Kontoor Brands, please visit www.KontoorBrands.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed