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Salesforce acquires AI firm Loops in Israel

PUBLIC · CRMOct 12, 2026

Acquiring Company

Salesforce

Acquired Company

Loops

San FranciscoInformation TechnologySoftwareConstructioninformation technology & servicesSoftwareArtificial IntelligenceE CommerceFashionMachine LearningRetail Technology

Description

Salesforce has signed an agreement to acquire Israeli AI company Loops. This marks Salesforce's tenth acquisition in Israel, with plans to integrate Loops' technology into its Tableau division. The deal is expected to close in early November, pending typical conditions. Loops specializes in using AI to enhance business performance monitoring.

Company Information

Company

Salesforce

Location

415 Mission Street

San Francisco, California, United States

About

Salesforce CRM is a global leader in customer relationship management software. The company provides cloud-based solutions that optimize customer interactions and enhance business performance. Salesforce is known for its innovative approaches, including artificial intelligence integrations to improve customer engagement.

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Frequently asked

Who acquired Loops?

Loops was acquired by Salesforce, based in San Francisco. The deal was reported on October 12, 2026. Salesforce CRM is a global leader in customer relationship management software. The company provides cloud-based solutions that optimize customer interactions and enhance business performance. Salesforce is publicly traded (CRM) and operates in Information Technology.

When did Salesforce acquire Loops?

Salesforce's acquisition of Loops was reported on October 12, 2026. Salesforce has signed an agreement to acquire Israeli AI company Loops. This marks Salesforce's tenth acquisition in Israel, with plans to integrate Loops' technology into its Tableau division. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Loops do?

Loops is an AI operating system for commerce that connects search, shopping assistance, product discovery, and customer operations. It is privately held, operating in Software.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.