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FullBeauty Brands to Acquire Avenue Stores, Expanding Market Presence in Women’s Plus-Size Sector

PRIVATEJun 18, 2024

Acquiring Company

FULLBEAUTY Brands

Acquired Company

Avenue Stores

New YorkFashionRetailE CommerceFashionRetail

Description

FullBeauty Brands has signed a definitive agreement to acquire Avenue Stores, a U.S.-based digital specialty retailer of plus-size apparel. With this acquisition, FullBeauty aims to further its leading position in size-inclusive fashion, expand its market presence in the women’s plus-size sector, and integrate Avenue.com into its classic digital mall, providing additional scale and market presence.

Quick answer

FULLBEAUTY Brands is acquiring Avenue Stores, announced June 18, 2024. FULLBEAUTY Brands is based in New York, New York, United States.

How much did FULLBEAUTY Brands pay for Avenue Stores?
The deal value was not disclosed.
What does FULLBEAUTY Brands do?
At FULLBEAUTY Brands, we believe that size is just a number and every number counts.
Where are FULLBEAUTY Brands and Avenue Stores based?
FULLBEAUTY Brands is based in New York, New York, United States.
Who are the decision-makers at FULLBEAUTY Brands?
Fundz holds 1 contact at FULLBEAUTY Brands. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

FULLBEAUTY Brands

Location

New York, New York, United States

About

At FULLBEAUTY Brands, we believe that size is just a number and every number counts. We believe in embracing who you are, just the way you are. We believe that women and men of every shape and size deserve the total package: fashion, fit, style and comfort. Proprietary brands under the FULLBEAUTY Brands umbrella include Woman Within®, Roaman’s®, ELOQUII®, CUUP®, Dia & Co.® Jessica London®, Ellos®, Swimsuits For All® , KingSize®, Brylane Home® and OneStopPlus®, an online marketplace offering a curated collection of styles from renowned brands – the premier fashion and lifestyle destination for men and women sizes 12+.

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Frequently asked

Who acquired Avenue Stores?

Avenue Stores was acquired by FULLBEAUTY Brands, based in New York. The deal was reported on June 18, 2024. At FULLBEAUTY Brands, we believe that size is just a number and every number counts. We believe in embracing who you are, just the way you are. FULLBEAUTY Brands is privately held and operates in Fashion.

When did FULLBEAUTY Brands acquire Avenue Stores?

FULLBEAUTY Brands's acquisition of Avenue Stores was reported on June 18, 2024. FullBeauty Brands has signed a definitive agreement to acquire Avenue Stores, a U.S.-based digital specialty retailer of plus-size apparel. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Avenue Stores do?

Avenue® is a leading destination for on-trend plus size women’s clothing and accessories. From inception as Sizes Unlimited in 1983, Avenue® has maintained a commitment to offer our customers quality plus sized clothing in sizes 14-32. It is privately held, operating in E Commerce.

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