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billups completes acquisition of Mediabridge Global to strengthen its position in the UK and EMEA markets

Nov 12, 2024

Acquiring Company

Billups

Acquired Company

Mediabridge Global

LondonSoftwareReal EstateConsumer GoodsSoftware

Description

billups, the leading independent out-of-home (OOH) agency, has announced the acquisition of Mediabridge Global, a UK-based out-of-home media specialist. This strategic move strengthens billups' position in the UK and EMEA markets and advances the company's mission to make out-of-home media more accessible, transparent, and accountable through technology.

Quick answer

Billups is acquiring Mediabridge Global, announced November 12, 2024.

How much did Billups pay for Mediabridge Global?
The deal value was not disclosed.
What does Billups do?
billups is reinventing out-of-home planning and placement for the performance age.
Where are Billups and Mediabridge Global based?
Mediabridge Global is based in London, England, United Kingdom.
Who are the decision-makers at Billups?
Fundz holds 2 contacts at Billups. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Billups

About

billups is reinventing out-of-home planning and placement for the performance age. Blending art and science, billups leads the industry with patented scientific targeting, accurate out-of-home measurement and an AI-powered recommendation engine. billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads.

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Frequently asked

Who acquired Mediabridge Global?

Mediabridge Global was acquired by Billups. The deal was reported on November 12, 2024. billups is reinventing out-of-home planning and placement for the performance age. Billups is privately held and operates in Software.

When did Billups acquire Mediabridge Global?

Billups's acquisition of Mediabridge Global was reported on November 12, 2024. billups, the leading independent out-of-home (OOH) agency, has announced the acquisition of Mediabridge Global, a UK-based out-of-home media specialist. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Mediabridge Global do?

At Mediabridge, we work collaboratively and are committed to building successful outcomes for outdoor advertisers by leveraging data and tapping into our extensive experience. It is privately held, operating in Software, and is based in London.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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