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Simply.TV acquires Red Bee Media’s Content Discovery Business

Apr 02, 2025•4 months ago

Acquiring Company

Simply.TV

Acquired Company

Red Bee Media

CopenhagenLondonSoftwareMachine LearningArtificial IntelligenceContent CreatorsSocial Media ManagementContent MarketingDigital MediaMedia And EntertainmentAdvertising

Description

Simply.TV has acquired Red Bee Media’s Content Discovery Business to enhance its capabilities in the U.S. market. This acquisition is part of Simply.TV's strategy to accelerate its global expansion. The integration aims to deliver improved content discovery solutions to a larger customer base. Alongside this acquisition, Simply.TV has received a majority growth equity investment from Summit Partners.

Company Information

Company

Simply.TV

Location

Copenhagen, Capital Region Of Denmark, Denmark

About

Simply.TV is a global leader in metadata and content discovery solutions, providing state-of-the-art services to prominent TV entertainment brands. Founded in 2019, it specializes in aggregating and enriching metadata for various streaming platforms. The company leverages AI and machine learning to deliver accurate and up-to-date metadata. Simply.TV aims to enhance user experiences and support TV operators with engaging interfaces.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed