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Acosta Group completes acquisition of CROSSMARK and Product Connections, reinforcing its position as the premier growth engine

Jul 16, 2024•over 1 year ago

Acquiring Company

Acosta Group

Acquired Company

CROSSMARK

JacksonvilleSydneyBentonvilleLead GenerationMarketingAdvertisingRetailMarketing

Description

Acosta Group has completed its strategic acquisition of CROSSMARK, including its headquarter sales agency and retail solutions businesses, and Product Connections, a specialized marketing services business, from WIS International. This acquisition reinforces Acosta Group's position as the premier growth engine for brands, ranging from emerging to iconic, across all channels.

Company Information

Company

Acosta Group

Location

Jacksonville, North Carolina, United States

About

Acosta Group is a leading full-service sales and marketing agency with a focus on delivering innovative, insights-based strategy, execution, and results to clients and customers across all verticals, categories, and channels. The company has a strong balance sheet and is committed to providing valuable services for their customers, especially in an industry facing persistent macroeconomic challenges and changing consumer behaviors.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed