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Zillow Group To Acquire Follow Up Boss, An Industry Leader In Customer Relationship Management

Nov 01, 2023•about 2 years ago

Acquiring Company

Zillow Group

Acquired Company

Follow Up Boss

SeattleSan FranciscoSustainabilityReal EstateScience And EngineeringSoftware

Description

Zillow Group has entered into an agreement to acquire Follow Up Boss, a customer relationship management (CRM) system for real estate professionals.

Company Information

Company

Zillow Group

Location

Seattle, Washington, United States

About

Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed