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Wayflyer acquires Conjura for AI enhancement

PRIVATEJun 19, 2026

Acquiring Company

Wayflyer

Acquired Company

Conjura

DublinDublinCommerce and ShoppingSoftwareData And AnalyticsCommerce And ShoppingFinancial ServicesSoftwareData And AnalyticsCommerce And Shopping

Description

Wayflyer has announced its acquisition of Conjura, aiming to enhance its AI product offerings for small businesses. This strategic move will unite Conjura's expertise in ecommerce analytics with Wayflyer's financing capabilities. All Conjura employees will join Wayflyer, fostering further development of AI-driven financial tools for small businesses. The financial terms of the transaction remain undisclosed.

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Company Information

Company

Wayflyer

Location

Dublin, Dublin, Ireland

About

Founded in September 2019, Wayflyer helps eCommerce businesses worldwide reach their growth potential by providing a range of financing and analytics solutions that improve cash flow, drive sales and optimize supply chains. Through its offering of affordable, non-dilutive, unsecured capital, eligible businesses are given the flexibility to secure advertising space and inventory, paving the way for growth and profitability. Wayflyer’s unique free analytics platform also analyzes marketing performance on a daily basis, equipping eCommerce businesses with world-class analytics and tangible, granular recommendations designed to improve performance. Wayflyer acts as a growth platform for eCommerce businesses, providing them with a one-stop shop for the working capital needed to thrive, as well as the data-driven knowledge and insight to spend their capital in the optimum way.

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Frequently asked

Who acquired Conjura?

Conjura was acquired by Wayflyer, based in Dublin. The deal was reported on June 19, 2026. Wayflyer is privately held and operates in Commerce and Shopping.

When did Wayflyer acquire Conjura?

Wayflyer's acquisition of Conjura was reported on June 19, 2026. Wayflyer has announced its acquisition of Conjura, aiming to enhance its AI product offerings for small businesses. This strategic move will unite Conjura's expertise in ecommerce analytics with Wayflyer's financing capabilities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Conjura do?

Conjura is pioneering the next generation of e-commerce data analytics, harnessing advanced AI to equip businesses of all sizes with enhanced visibility over their entire business operations. It is privately held, operating in Financial Services, and is based in Dublin.

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