MiQ completes acquisition of Pathlabs, expanding programmatic excellence for independent agencies
Acquiring Company
MiQ
Acquired Company
Pathlabs
New YorkMissoulaAdvertisingAnalyticsAdvertisingDescription
MiQ, a global programmatic media partner, has announced its plans to acquire Pathlabs, the Media Execution Partner (MEP) providing digital media execution services to independent agencies. This acquisition aims to combine MiQ's cutting-edge technology and agnostic partnerships with Pathlabs' deep understanding of the market, unlocking impactful opportunities for midsize independent agencies and delivering unmatched programmatic capabilities to clients of all sizes across the U.S.
Quick answer
MiQ is acquiring Pathlabs, announced July 29, 2024. MiQ is based in New York, New York, United States.
- How much did MiQ pay for Pathlabs?
- The deal value was not disclosed.
- What does MiQ do?
- MiQ is a programmatic media company that partners with marketers and agencies to optimize ad campaigns.
- Where are MiQ and Pathlabs based?
- MiQ is based in New York, New York, United States. Pathlabs is based in Missoula, Montana, United States.
- Who are the decision-makers at MiQ?
- Fundz holds 2 contacts at MiQ. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at MiQ, and when
When MiQ changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day MiQ raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at MiQ, from your own LinkedIn network
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Frequently asked
Who acquired Pathlabs?
Pathlabs was acquired by MiQ, based in New York. The deal was reported on July 29, 2024. MiQ is a programmatic media company that partners with marketers and agencies to optimize ad campaigns. The company specializes in cross-channel programmatic solutions across various industries and markets. MiQ is privately held and operates in Advertising.
When did MiQ acquire Pathlabs?
MiQ's acquisition of Pathlabs was reported on July 29, 2024. MiQ, a global programmatic media partner, has announced its plans to acquire Pathlabs, the Media Execution Partner (MEP) providing digital media execution services to independent agencies. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Pathlabs do?
Pathlabs is a Media Execution Partner (MEP) that provides end-to-end digital media execution services to agencies. It is privately held, operating in Advertising, and is based in Missoula.
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