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TBWA acquires Lola advertising agency

PRIVATEAug 25, 2026about 4 hours ago

Acquiring Company

TBWA

Acquired Company

Lola

BahrainSoftwareMobileArtificial Intelligence

Description

TBWA has successfully acquired Lola, a newly formed advertising agency from the merger of Lew’Lara and DM9. This move aims to enhance their competitive edge in the advertising market. Lola is expected to increase its media purchases significantly, projecting over R$1 billion by 2026. The merger follows Omnicom’s strategic reorganization after acquiring Interpublic Group.

Company Information

Company

TBWA

About

Disruptive Brand Experience:People no longer want to be instructed about brands, they want to experience them. Therefore, the brand core must be activated along the entire brand experience.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Lola?

Lola was acquired by TBWA. The deal was reported on August 25, 2026. Disruptive Brand Experience:People no longer want to be instructed about brands, they want to experience them. Therefore, the brand core must be activated along the entire brand experience. TBWA is privately held.

When did TBWA acquire Lola?

TBWA's acquisition of Lola was reported on August 25, 2026. TBWA has successfully acquired Lola, a newly formed advertising agency from the merger of Lew’Lara and DM9. This move aims to enhance their competitive edge in the advertising market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Lola do?

Lola is a Bahrain-based startup that offers a tech-driven, fully customizable cake-ordering platform. Founded in September 2023, it allows users to design highly customizable cakes through a mobile app. It is privately held, operating in Software, and is based in Bahrain.

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