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Publicis acquires 160over90 for $500 million
PRIVATEApr 02, 2026•4 months ago
Acquiring Company
Publicis
Acquired Company
160over90
LondonPublishingNewsAdvertisingMarketing
Description
Publicis has acquired the sports marketing agency 160over90 from WME Group for $500 million. This acquisition will enhance Publicis' footprint in the sports marketing sector. The deal also establishes a strategic partnership, allowing Publicis early access to WME's talent and intellectual property. With this move, both firms aim to create deeper connections between brands and sports fans.
Company Information
Company
Publicis
Location
London, England, United Kingdom
About
With the rise in Islamophobia, the City of Toronto wanted a campaign that would help turn Torontonians into allies for our Muslim communities. To fight against disinformation, we created a Google Chrome extension to help our readers to avoid financing fake news websites.
LondonPublishingNewsAdvertisingMarketing