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Buxton Acquires Elevar to Create Data Powerhouse for Omnichannel Insights and Customer Engagement

Jan 17, 2024•almost 2 years ago

Acquiring Company

Buxton

Acquired Company

Elevar

Fort WorthCharlestonSoftware DevelopmentSoftware Development

Description

Buxton, a market leader in retail customer analytics, has acquired Elevar, a dynamic conversion tracking solution for fast-scaling e-commerce brands. This strategic collaboration aims to revolutionize the landscape of data-driven consumer insights and create a data powerhouse for omnichannel engagement.

Company Information

Company

Buxton

Location

Fort Worth, Texas, United States

About

Buxton is changing the way organizations compete and grow by providing tools and insights that put customers at the center of their decision-making strategies. When organizations understand who their best customers are and how they can attract more of them, growing becomes easier – growing your number of locations, growing sales, growing profitability, growing your customer base, growing the value of your business. The possibilities are endless. To learn why brands like Marriott, Bass Pro Shops, Quest Diagnostics trust Buxton to power their growth, get in touch with one of our experts now: https://www.buxtonco.com/contact-us/speak-to-an-expert

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed