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Wingify merges with AB Tasty to boost SaaS growth

Mar 22, 2026

Acquiring Company

Wingify

Acquired Company

AB Tasty

IndiaParisSoftwareSaaSEnterprise SoftwareAnalyticsSoftwareinformation technology & services

Description

Wingify has successfully merged with Paris-based AB Tasty, creating a new SaaS powerhouse valued at $500 million. The merger aims to integrate capabilities of both companies, enhancing their offerings in the highly competitive market. Wingify plans to maintain both platforms while working towards a unified solution.

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Company Information

Company

Wingify

Location

India

About

Wingify is an Indian SaaS company that provides digital experience optimization tools, including its popular VWO (Visual Website Optimizer) platform. Founded in 2010, it focuses on helping businesses enhance customer experiences through A/B testing and behavior analytics. The company has established itself as a key player in the global SaaS ecosystem, catering to enterprise clients across various continents.

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Frequently asked

Who acquired AB Tasty?

AB Tasty was acquired by Wingify, based in India. The deal was reported on March 22, 2026. Wingify is an Indian SaaS company that provides digital experience optimization tools, including its popular VWO (Visual Website Optimizer) platform. Wingify is privately held and operates in Software.

When did Wingify acquire AB Tasty?

Wingify's acquisition of AB Tasty was reported on March 22, 2026. Wingify has successfully merged with Paris-based AB Tasty, creating a new SaaS powerhouse valued at $500 million. The merger aims to integrate capabilities of both companies, enhancing their offerings in the highly competitive market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does AB Tasty do?

AB Tasty is a global leader in experimentation, personalization and feature management solutions — enabling companies to validate ideas while maximizing impact, minimizing risk and accelerating time to market. It is privately held, operating in Software, and is based in Paris.

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