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Sentinel Capital Partners Acquires Market Performance Group

Jan 16, 2024•almost 2 years ago

Acquiring Company

Sentinel Capital Partners

Acquired Company

Market Performance Group (MPG)

New YorkPrinceton JunctionInvestment ManagementBusiness Consulting and Services

Description

Sentinel Capital Partners has completed the acquisition of Market Performance Group (MPG), a leading provider of omnichannel strategy and consulting services focused on the consumer packaged goods industry. This acquisition aligns with Sentinel's expertise in the Business Services and Consumer sectors and is expected to create synergies that drive brand sales performance at ecommerce and brick-and-mortar retailers.

Company Information

Company

Sentinel Capital Partners

Location

New York, New York, United States

About

Sentinel Capital Partners is one of the nation's leading private equity firms focused on the midmarket. We invest in management buyouts, corporate divestitures, acquisitions of family businesses, going-private transactions, and operational turnarounds in partnership with management in the United States and Canada. We seek to invest in businesses with attractive prospects and high quality management teams.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed