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Capillary Technologies acquires CustomerGlu platform

PRIVATEAug 04, 2026•5 days ago

Acquiring Company

Capillary Technologies

Acquired Company

CustomerGlu

BengaluruBengaluruInformation TechnologySoftwareConsultinginformation technology & servicesSoftwareArtificial IntelligenceMachine Learning

Description

Capillary Technologies has acquired the CustomerGlu software platform from Marax AI, enhancing its AI-driven customer engagement suite. The acquisition will enable more agile marketing by integrating CustomerGlu's capabilities. This move reflects Capillary's commitment to improving digital experience for enterprise brands. The deal was finalized on August 4, 2026.

Company Information

Company

Capillary Technologies

Location

Bengaluru, Karnataka, India

About

Founded in 2012, Capillary Technologies has a presence across the United States, India, the Middle East, and Asia, in particular, South East Asia. Capillary is an end-to-end customer loyalty platform that offers a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit www.capillarytech.com.

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Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
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