Priority completes acquisition of Rollfi to enhance payroll and benefits solutions
Acquiring Company
Priority Technology Holdings
Acquired Company
Rollfi
AlpharettaNew YorkCommerce and ShoppingFinancial ServicesCommerce And ShoppingPaymentsFintechSoftwareSaaSDescription
Priority Technology Holdings, Inc. announced the acquisition of Rollfi, which offers financial service providers a super-fast way to add payroll and benefits into their offerings with minimal effort through white-label solutions and APIs. This acquisition unites Priority’s robust financial infrastructure with Rollfi’s innovative payroll and benefits solutions, enabling them to deliver even greater value to customers by enabling new routes to accelerate cashflow and optimize working capital.
Quick answer
Priority Technology Holdings is acquiring Rollfi, announced January 24, 2025. Priority Technology Holdings is based in Alpharetta, Georgia, United States.
- How much did Priority Technology Holdings pay for Rollfi?
- The deal value was not disclosed.
- What does Priority Technology Holdings do?
- Priority is for leaders who want to challenge tradition and drive impact, no matter their title or industry.
- Where are Priority Technology Holdings and Rollfi based?
- Priority Technology Holdings is based in Alpharetta, Georgia, United States. Rollfi is based in New York, New York, United States.
- Who are the decision-makers at Priority Technology Holdings?
- Fundz holds 2 contacts at Priority Technology Holdings. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Commerce and Shopping and Financial Services
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- Abrigo completes acquisition of Integrated Financial Solutions, Inc. to expand automation for equipment leasing (January 23, 2025)
- PitchBook and Morningstar acquire Lumonic (March 5, 2025)
- Flywire Corporation acquires Sertifi to enhance its travel payments business (February 26, 2025)
- DOJ files complaint to block Juniper Networks' merger with Hewlett Packard Enterprise (January 31, 2025)
- iCapital to Acquire Parallel Markets to Streamline Digital Identity, Investment Onboarding, and Compliance Verification (January 16, 2025)
- Ageras completes acquisition of Storebuddy to enhance accounting platform for SMEs (February 13, 2025)
Who to call at Priority Technology Holdings, and when
When Priority Technology Holdings changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Priority Technology Holdings raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Priority Technology Holdings, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Rollfi?
Rollfi was acquired by Priority Technology Holdings, based in Alpharetta. The deal was reported on January 24, 2025. Priority is for leaders who want to challenge tradition and drive impact, no matter their title or industry. Priority Technology Holdings is publicly traded (PRTH) and operates in Commerce and Shopping.
When did Priority Technology Holdings acquire Rollfi?
Priority Technology Holdings's acquisition of Rollfi was reported on January 24, 2025. Priority Technology Holdings, Inc. announced the acquisition of Rollfi, which offers financial service providers a super-fast way to add payroll and benefits into their offerings with minimal effort through white-label solutions and APIs. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Rollfi do?
Rollfi provides the fastest way for banks, vertical SaaS companies, accounting firms, and fintechs to integrate payroll and benefits into their offerings through white-label solutions and robust APIs. It is privately held, operating in Software, and is based in New York.
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