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Sorbent to acquire Stayfree and Carefree brands

PRIVATESep 14, 2026about 2 hours ago

Acquiring Company

Sorbent Paper Company Pty Ltd

Acquired Company

Kenvue’s Stayfree and Carefree

MelbourneSummitManufacturingHealth Care

Description

Sorbent Paper Company has signed an agreement to acquire Kenvue’s Stayfree and Carefree feminine care business in Australia and New Zealand. The acquisition will allow Sorbent to expand its portfolio into the feminine hygiene category. Sorbent intends to leverage local expertise to develop the Stayfree and Carefree brands further. The acquisition is subject to regulatory approvals and customary closing conditions.

Company Information

Company

Sorbent Paper Company Pty Ltd

Location

Melbourne, Victoria, Australia

About

Sorbent Paper Company is an Australian consumer tissue business with a heritage dating back to 1952. Sorbent manufactures and distributes bathroom and facial tissues under the Sorbent brand, while kitchen towels are sold under the Handee brand. Sorbent is focused on building trusted consumer and professional brands and serving customers across Australia.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Kenvue’s Stayfree and Carefree?

Kenvue’s Stayfree and Carefree was acquired by Sorbent Paper Company Pty Ltd, based in Melbourne. The deal was reported on September 14, 2026. Sorbent Paper Company is an Australian consumer tissue business with a heritage dating back to 1952. Sorbent Paper Company Pty Ltd is privately held and operates in Manufacturing.

When did Sorbent Paper Company Pty Ltd acquire Kenvue’s Stayfree and Carefree?

Sorbent Paper Company Pty Ltd's acquisition of Kenvue’s Stayfree and Carefree was reported on September 14, 2026. Sorbent Paper Company has signed an agreement to acquire Kenvue’s Stayfree and Carefree feminine care business in Australia and New Zealand. The acquisition will allow Sorbent to expand its portfolio into the feminine hygiene category. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Kenvue’s Stayfree and Carefree do?

Stayfree and Carefree are established feminine hygiene brands serving consumers across Australia and New Zealand. Their product portfolios include pantyliners, pads and tampons. It is publicly traded (KVUE), operating in Health Care, and is based in Summit.

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