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CoAdvantage merges with PrimePay, new leadership team appointed

PRIVATEOct 07, 2025

Acquiring Company

CoAdvantage

Acquired Company

PrimePay

BradentonChesterHuman ResourcesFinancial ServicesSoftwareFinanceVenture Capital

Description

CoAdvantage and PrimePay have announced a leadership team for the newly combined entity following their successful merger on June 30, 2025. The merger aims to leverage the strengths of both companies to provide a comprehensive suite of payroll and HR solutions. Notable appointments include Jim Neve as Executive Chairman and John Cumbee as CEO.

Quick answer

CoAdvantage is acquiring PrimePay, announced October 7, 2025. CoAdvantage is based in Bradenton, Florida, United States.

How much did CoAdvantage pay for PrimePay?
The deal value was not disclosed.
What does CoAdvantage do?
CoAdvantage is a professional employer organization (PEO) based in Tampa, Florida, with nearly three decades of experience.
Where are CoAdvantage and PrimePay based?
CoAdvantage is based in Bradenton, Florida, United States. PrimePay is based in Chester, Pennsylvania, United States.
Who are the decision-makers at CoAdvantage?
Fundz holds 1 contact at CoAdvantage. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Human Resources and Financial Services

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

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Company Information

Company

CoAdvantage

Location

101 Riverfront Blvd

Bradenton, Florida, United States

About

CoAdvantage is a professional employer organization (PEO) based in Tampa, Florida, with nearly three decades of experience. Founded in 1997, the company specializes in providing comprehensive human resources outsourcing solutions for small to mid-sized businesses across all 50 states. Their services are designed to simplify workforce management and reduce administrative burdens, allowing businesses to focus on their core operations. The company offers a range of services, including full-service payroll processing, employee benefits administration, and core HR support. Their payroll platform, CoAdQuantum, streamlines payroll management and time tracking. CoAdvantage also provides competitive health insurance plans, retirement options, and compliance assistance, helping smaller businesses offer benefits comparable to larger companies. Their technology platform, CoAdQuantum, is user-friendly and accessible via mobile devices, enhancing efficiency in managing HR tasks. CoAdvantage serves approximately 1,600 clients, including small retail shops and law firms, supporting around 100,000 worksite employees nationwide. Their client-focused approach emphasizes personalized support through local HR consultants and regional experts.

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Frequently asked

Who acquired PrimePay?

PrimePay was acquired by CoAdvantage, based in Bradenton. The deal was reported on October 7, 2025. CoAdvantage is a professional employer organization (PEO) based in Tampa, Florida, with nearly three decades of experience. CoAdvantage is privately held and operates in Human Resources.

When did CoAdvantage acquire PrimePay?

CoAdvantage's acquisition of PrimePay was reported on October 7, 2025. CoAdvantage and PrimePay have announced a leadership team for the newly combined entity following their successful merger on June 30, 2025. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does PrimePay do?

PrimePay®, founded in 1986, is a payroll service and human capital management (HCM) provider, offering solutions that empower businesses to focus on what matters most. It is privately held, operating in Financial Services, and is based in Chester.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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