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Petauri™ completes acquisition of Brightly Network's medical communications agencies

Aug 14, 2024•over 1 year ago

Acquiring Company

Petauri

Acquired Company

Brightly Network

NashvilleNashvilleBiotechnologyPharmaceuticalMedicalHealth CareHealth CarePharmaceutical

Description

Petauri, a leading purpose-built pharmaceutical services platform, has announced the acquisition of four US-based firms: Bluprint Oncology, Cogency, Verascity, and Blendworks, from the Brightly Network. This acquisition further expands Petauri's capabilities and expertise in medical communications, specializing in oncology, hematology, and rare diseases across medical and commercial strategy, engagement, and education.

Company Information

Company

Petauri

Location

Nashville, Tennessee, United States

About

Petauri™ is a purpose-built pharmaceutical services organization. Our mission is to ensure that scientific breakthroughs reach patients with pressing medical needs by providing best-in-class, data-driven, digital-forward solutions. Petauri areas of focus include global market access, medical affairs, patient services, and data and analytics.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed