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Nordic Outdoor Group acquires Fibe AB for market expansion

PRIVATEOct 05, 2026

Acquiring Company

Nordic Outdoor Group

Acquired Company

Fibe AB

SwedenSwedenArtificial Intelligence

Description

Nordic Outdoor Group has acquired 100% of Fibe AB, strengthening its position in the Scandinavian fishing market. Fibe AB is the leading supplier of live bait and ice fishing equipment in the region. This acquisition follows NOG's recent purchase of BIOS Aktiebolag and aims to enhance product offerings and distribution capabilities. Andreas Nilsson will continue as CEO of Fibe and also become a shareholder in the Nordic Outdoor Group.

Company Information

Company

Nordic Outdoor Group

Location

Sweden

About

Nordic Outdoor Group is a leading player in the outdoor and fishing equipment market in Scandinavia. The company focuses on enhancing its product offerings and market presence through strategic acquisitions. With a diverse portfolio, it aims to strengthen its foothold in various fishing segments. Its recent acquisitions are part of a broader strategy to expand its operational capabilities.

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Frequently asked

Who acquired Fibe AB?

Fibe AB was acquired by Nordic Outdoor Group, based in Sweden. The deal was reported on October 5, 2026. Nordic Outdoor Group is a leading player in the outdoor and fishing equipment market in Scandinavia. The company focuses on enhancing its product offerings and market presence through strategic acquisitions. Nordic Outdoor Group is privately held and operates in Artificial Intelligence.

When did Nordic Outdoor Group acquire Fibe AB?

Nordic Outdoor Group's acquisition of Fibe AB was reported on October 5, 2026. Nordic Outdoor Group has acquired 100% of Fibe AB, strengthening its position in the Scandinavian fishing market. Fibe AB is the leading supplier of live bait and ice fishing equipment in the region. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Fibe AB do?

Fibe AB is a prominent supplier of live bait and ice fishing equipment in Scandinavia. It is known for its production of worms and maggots, catering to both winter and summer fishing needs. It is privately held, and is based in Sweden.

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