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Run 4 Wales acquires Always Aim High Events

Apr 19, 2025•8 months ago

Acquiring Company

Run 4 Wales

Acquired Company

Always Aim High Events

CardiffLlanberisEventsEvents

Description

Run 4 Wales Ltd has acquired Always Aim High Events Ltd in an effort to expand its portfolio of mass-participation events across Wales. This acquisition allows Run 4 Wales to leverage enhanced resources and increase social impact within local communities. Always Aim High Events, known for renowned triathlons and sustainable practices, sees this as an exciting opportunity for growth. The merger aims to deliver iconic events while supporting the economic boost in North Wales.

Company Information

Company

Run 4 Wales

Location

Cardiff, Wales, United Kingdom

About

Run 4 Wales (R4W) is a not-for-profit social enterprise and charitable trust set-up to promote, manage and deliver major sporting events. We have grown into one of the UK’s best known mass participation event organisers, driven by a desire to deliver world-class events with a positive social agenda. Our portfolio of events include the Cardiff Half Marathon and Newport Marathon Festival.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed