Acquiring Company
Merchantwise Group
Acquired Company
Jaywing Australia
St KildaMillers PointNorth SydneyE CommerceAnalyticsMarketingDigital MarketingContent MarketingAdvertisingAdvertisingDescription
Merchantwise Group has announced the acquisition of Jaywing and Frank Digital. This strategic move is aimed at accelerating their expansion in the digital marketing landscape. Both acquired companies bring expertise in data analytics and digital strategy.
Quick answer
Merchantwise Group is acquiring Jaywing Australia and Frank Digital, announced August 13, 2025. Merchantwise Group is based in St Kilda, Victoria, Australia.
- How much did Merchantwise Group pay for Jaywing Australia?
- The deal value was not disclosed.
- What does Merchantwise Group do?
- Merchantwise Group is a brand management, media & marketing agency, headquartered in Melbourne Australia with offices located around Australia, London, The Hague and Shanghai.
- Where are Merchantwise Group and Jaywing Australia based?
- Merchantwise Group is based in St Kilda, Victoria, Australia. Jaywing Australia is based in Millers Point, New South Wales, Australia.
- Who are the decision-makers at Merchantwise Group?
- Fundz holds 1 contact at Merchantwise Group. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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- Brave Bison Group plc acquires The Fifth Limited (August 30, 2025)
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Who to call at Merchantwise Group, and when
When Merchantwise Group changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Merchantwise Group raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Merchantwise Group, from your own LinkedIn network
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Frequently asked
Who acquired Jaywing Australia?
Jaywing Australia was acquired by Merchantwise Group, based in St Kilda. The deal was reported on August 14, 2025. Merchantwise Group is a brand management, media & marketing agency, headquartered in Melbourne Australia with offices located around Australia, London, The Hague and Shanghai. Merchantwise Group is privately held and operates in E Commerce.
When did Merchantwise Group acquire Jaywing Australia?
Merchantwise Group's acquisition of Jaywing Australia was reported on August 14, 2025. Merchantwise Group has announced the acquisition of Jaywing and Frank Digital. This strategic move is aimed at accelerating their expansion in the digital marketing landscape. Both acquired companies bring expertise in data analytics and digital strategy. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Jaywing Australia do?
Jaywing is a data science led search and online media specialist with an integrated approach to marketing. At Jaywing, we are full of creative, talented people with deep specialist skills combined with a unique ability to bring them together. It is privately held, operating in Advertising, and is based in Millers Point.
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