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PTA Partners in talks to acquire Dr. Jart+
PRIVATEMay 19, 2026•2 months ago
Acquiring Company
PTA Partners
Acquired Company
Have & Be
South KoreaSouth KoreaFashionE CommerceFashionBeautyLifestyle
Description
Korean private equity firm PTA Partners is pursuing a joint acquisition of Have & Be, the owner of Dr. Jart+, from Estée Lauder. This move potentially returns the K-beauty brand to Korean ownership amid financial struggles under its current owner. PTA believes it can leverage Korea's beauty ecosystem to revive the brand's growth. The deal is managed by global investment banks and aims to enhance local market adaptation.
Company Information
Company
PTA Partners
Location
South Korea
About
PTA Partners is a private equity firm focused on investments in the beauty sector. They pursue joint acquisitions to revitalize brands within the Korean market. The firm aims to leverage local expertise and trends to enhance brand growth. PTA Partners is gaining recognition for its strategic investments.
South Korea