Acquiring Company
Estée Lauder Companies
Acquired Company
Too Faced
Los AngelesManufacturingE CommerceFashionRetailBeautyLifestyleCosmeticsDescription
Estée Lauder Companies has acquired Too Faced for $1.4 billion, marking its largest acquisition at the time. Following the acquisition, Too Faced co-founder Jerrod Blandino expressed concerns about the brand's future under ELC's ownership. Despite initial success, the brand has faced challenges post-acquisition, including a significant impairment charge.
M&A Insights
Based on deal dataFrequently asked
Who acquired Too Faced?
Too Faced was acquired by Estée Lauder Companies. The deal was reported on August 4, 2026. Estée Lauder Companies is privately held.
When did Estée Lauder Companies acquire Too Faced?
Estée Lauder Companies's acquisition of Too Faced was reported on August 4, 2026. Estée Lauder Companies has acquired Too Faced for $1.4 billion, marking its largest acquisition at the time. Following the acquisition, Too Faced co-founder Jerrod Blandino expressed concerns about the brand's future under ELC's ownership. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Too Faced do?
Too Faced is an American cosmetics brand founded in 1998 by Jerrod Blandino and Jeremy Johnson. Known for its playful packaging and high-quality makeup products, it became one of the top beauty brands before its acquisition. It is privately held, operating in Manufacturing, and is based in Los Angeles.