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Whirlpool acquires KitchenAid brand in 1980s

PUBLIC · WHRAug 09, 2026•about 3 hours ago

Acquiring Company

Whirlpool

Acquired Company

KitchenAid

MichiganManufacturingLaundry And Dry CleaningManufacturingFood and Beverage

Description

Whirlpool Corporation acquired the KitchenAid brand from Hobart in the 1980s, effectively enhancing its product offerings. The acquisition, initially announced in January 1985, faced legal challenges but was finalized the following year. KitchenAid has since become a leading name in kitchen appliances, particularly known for its stand mixers. Today, it continues to produce a variety of both small and large kitchen appliances.

Company Information

Company

Whirlpool

About

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

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