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Google bids $10M for Spirit Airlines data auction

PRIVATESep 13, 2026•about 2 hours ago

Acquiring Company

Google

Acquired Company

Spirit Airlines

San FranciscoMiramarSoftwareArtificial IntelligenceMachine LearningNatural Language ProcessingTravelTourismAirlines and Aviation

Description

Google LLC has been selected as the Successful Bidder for Spirit Airlines’ deidentified data, with a bid of $10 million. The auction took place on August 14, 2026, amidst competing offers and objections. Mercor.io Corporation was designated as the Alternate Bidder with a bid of $7.5 million. The sale highlighted the complexities of data deidentification and privacy laws.

Company Information

Company

Google

Location

115 Sansome St, Suite 900

San Francisco, California, United States

About

Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Spirit Airlines?

Spirit Airlines was acquired by Google, based in San Francisco. The deal was reported on September 13, 2026. Google’s mission is to organize the world’s information and make it universally accessible and useful. Google is privately held and operates in Software.

When did Google acquire Spirit Airlines?

Google's acquisition of Spirit Airlines was reported on September 13, 2026. Google LLC has been selected as the Successful Bidder for Spirit Airlines’ deidentified data, with a bid of $10 million. The auction took place on August 14, 2026, amidst competing offers and objections. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Spirit Airlines do?

(NYSE: SAVE) is committed to delivering the best value in the sky. We are the leader in providing customizable travel options starting with an unbundled fare. It is privately held, operating in Travel, and is based in Miramar.

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