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Omnicom Announces Closing Of Acquisition Of Flywheel

Jan 02, 2024•almost 2 years ago

Acquiring Company

Omnicom

Acquired Company

Flywheel

New YorkBaltimoreAdvertisingAdvertising

Description

Omnicom (NYSE: OMC) today announced it has closed the previously announced acquisition of Flywheel Digital, the digital commerce business of Ascential (LSE: ASCL.L). Terms of the acquisition were first announced on October 30, 2023.

Company Information

Company

Omnicom

Location

New York, New York, United States

About

Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms offer services in advertising, strategic media planning and buying, precision marketing, commerce and branding, experiential, customer relationship marketing (CRM), public relations, healthcare marketing, and other specialty communications services to over 5,000 clients in more than 70 countries.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed