Acquiring Company
WSG Brands
Acquired Company
Sanctuary
KenilworthVancouverE CommerceFashionRetailLifestyleDescription
WSG Brands announced its acquisition of SANCTUARY, the Los Angeles-based contemporary women's lifestyle brand. WSG plans to expand the brand internationally, prioritizing the UK, Europe, GCC/Middle East and Asia, and to broaden it into men's, kids' and home categories. Founders Ken and Debra Polanco will remain actively involved in the operating business, and Li & Fung will serve as anchor licensee for the existing women's ready-to-wear business.
Who to call at WSG Brands, and when
When WSG Brands changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
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Frequently asked
Who acquired Sanctuary?
Sanctuary was acquired by WSG Brands, based in Kenilworth. The deal was reported on October 23, 2026. WSG Brands is a renowned company in the fashion industry, known for its strategic acquisitions and management of iconic fashion and lifestyle brands. WSG Brands is privately held and operates in E Commerce.
When did WSG Brands acquire Sanctuary?
WSG Brands's acquisition of Sanctuary was reported on October 23, 2026. WSG Brands announced its acquisition of SANCTUARY, the Los Angeles-based contemporary women's lifestyle brand. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Sanctuary do?
Founded in 2018 by Geordie Rose, Suzanne Gildert, Olivia Norton, and Ajay Agrawal, Sanctuary is a Vancouver, Canada-based company. It is privately held, and is based in Vancouver.
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