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North & Warren acquires Interluxe Group to create premier luxury marketing platform

Feb 13, 2025•10 months ago

Acquiring Company

North & Warren

Acquired Company

Interluxe Group

New YorkBlufftonLifestyleRetailAdvertisingE Commerce

Description

North & Warren, a leader in digital marketing for luxury brands, has strategically acquired Interluxe Group, the leading luxury-focused experiential agency. The combined company creates a powerful marketing platform for luxury brands, bringing together North & Warren's proprietary audience data, content, and digital marketing solutions with Interluxe Group's unparalleled strategy, design, and in-person activation capabilities.

Company Information

Company

North & Warren

Location

New York, New York, United States

About

North & Warren (N&W) is a global marketing and media business that specializes in connecting luxury brands with affluent and high-net-worth audiences through data and digital and print content. It was founded by Matt Carroll and Nick Van Sicklen and features an award-winning team of marketers, revenue-creators, editors, designers, and strategists, along with a portfolio of next-generation media brands in the luxury-lifestyle space.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed