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Seat Unique acquires P1 Travel for event expansion

PRIVATEMar 23, 2026

Acquiring Company

Seat Unique

Acquired Company

P1 Travel

LondonLeedsEventsSportsHospitalityMusicEvent ManagementSportsHospitalityTravel

Description

Seat Unique has acquired P1 Travel, combining their strengths in premium ticketing and sports travel. This acquisition creates a comprehensive global platform for premium live experiences, catering to demand for high-end events. The organizations will continue operating as distinct brands while aligning their technologies and inventories.

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Company Information

Company

Seat Unique

Location

London, England, United Kingdom

About

Seat Unique is a London-headquartered premium experience platform that specializes in offering VIP tickets and hospitality packages for various events, including music, sports, and theatrical performances. The company has established partnerships with over 60 UK venues and promotes unforgettable experiences for fans. It utilizes proprietary dynamic pricing software to adjust event prices in real-time based on demand, ensuring a transparent purchasing experience. Founded by CEO Robin Sherry, Seat Unique has attracted investment from top athletes and industry leaders.

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Frequently asked

Who acquired P1 Travel?

P1 Travel was acquired by Seat Unique, based in London. The deal was reported on March 23, 2026. Seat Unique is a London-headquartered premium experience platform that specializes in offering VIP tickets and hospitality packages for various events, including music, sports, and theatrical performances. Seat Unique is privately held and operates in Events.

When did Seat Unique acquire P1 Travel?

Seat Unique's acquisition of P1 Travel was reported on March 23, 2026. Seat Unique has acquired P1 Travel, combining their strengths in premium ticketing and sports travel. This acquisition creates a comprehensive global platform for premium live experiences, catering to demand for high-end events. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does P1 Travel do?

P1 Travel is a booking platform focused on premium sports travel, providing access to major sporting events in Europe. It is privately held, operating in Sports, and is based in Leeds.

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